the beList

ThebeList.com Gives Their Website a Facelift and Announces New Tagline. After providing nutrition, fitness and green living information for over one year, thebeList.com celebrates their anniversary with a new homepage and navigation for their site based on consumer feedback.

TAMPA, Fla.--(June 23, 2010)-- thebeList, an online company offering a daily guide to eating right and living right, today announced that they have launched a new design for their website. With bright colors and additional content, the new homepage provides a clear vision statement, featured contributors and improved navigation.

 “Our company is completely Web-based, so it was important to get the site right,” said Carol Tufts, CEO of thebeList. “We heard some very constructive feedback that our homepage needed to more clearly state what thebeList was all about, and give an idea of the type of content we provided, so we made some swift changes to meet the needs of our consumers. We are thrilled with the results and hope our readers enjoy the new site as much as we do!”
Some of the new additions to the site include a directory of healthy recipes, a new beFit column and daily tips for staying healthy in an unhealthy world. 
The company is also announcing its new tagline: “ThebeList.com, An everyday guide to living green and eating right.” ThebeList is focused on helping individuals to live a life free of crash diets, fitness gimmicks and pollution of the environment. Their mission statement, “Providing everyday the crucial path between eating right and living right. Seeking out the best ideas in healthy eating and green living,” helps to attract an audience of people that value healthy living and want the best for our planet. 

ThebeList team believes the new website will:

• Help individuals better understand how thebeList can help them on their path to healthy living. • Provide a resource of information on healthy cooking, healthy recipes and ideas for living green.• Demonstrate the best fitness tips for all body types.• Educate readers on creative tips for reusing items and natural products to help you “live light.”• Dispel myths and gimmicks about nutrition.• Build a community of people that believe in eating right and living right.

ThebeListᵀᴹ Challenges Susan G. Komen's Partnership with KFC. ThebeList challenges Susan G. Komen for their decision to partner with KFC in the “Buckets for a Cure” campaign. KFC is raising money to find a cure for one illness (breast cancer) while selling food that can lead to many other illnesses.

TAMPA, Fla.--(May 26, 2010)-- thebeList, a healthy living Web-based company that provides recipes, exercise and weight loss tips to women of all ages, is standing up to speak out against the partnership formed by Susan G. Komen and KFC. 

“This partnership is a complete conflict of interest,” said Jen Nader, product manager at thebeList. “I am outraged that an organization like Susan G. Komen would align with a company that profits on feeding America unhealthy food and contributes directly to the obesity epidemic and a variety of other health problems, including cancer.” 

In early April, KFC announced that participating KFC franchise locations would be selling specially-designed pink buckets of grilled and Original Recipe chicken and  KFC would donate 50 cents for every bucket of chicken sold during their “Buckets for a Cure” campaign. Set to run through May 30, 2010, this campaign has a goal of raising $8 million for the Susan G Komen foundation. ThebeList team, as well as many other individuals and organizations that have come forward publicly, believes that this campaign is misguiding Americans. Because the fat content, sodium and calories that can be found in a bucket of KFC chicken, this food can contribute to illnesses such as obesity, diabetes, heart problems and even cancer. The position of thebeList is that it is hypocritical that an organization focused on finding a cure to an illness would partner with a company that produces a product that leads to so many illnesses. 

The International Agency for Research on Cancer (IARC) says that a woman's chances of getting cancer are about one in eight, but that eating right, maintaining an active lifestyle, and not smoking can reduce the risk immensely. Doctors think that a link between cancer and weight exists since many breast cancers are fueled by estrogen, a hormone produced by fat tissue. thebeList would like to alert Americans that eating deep fried, calorie dense food from fast-food chains, such as KFC, is not a good diet for a women looking to prevent cancer. It is better to instead donate your money directly to cancer research and skip that order of KFC chicken. “While we appreciate the Susan G Komen foundation for their amazing contributions to finding a cure for breast cancer, we can't help but feel as though they have crossed the line with this recent partnership with KFC,” said Carol Tufts, CEO of thebeList. “We hope that they will listen to the critics of this campaign and think twice before partnering with companies that do not promote a healthy lifestyle in the future.”

ThebeListᵀᴹ Introduces New Columnist for beFit – Female Fitness. With a new female fitness columnist on their team, thebeList continues to build credibility as an everyday guide for ways to stay healthy.

TAMPA, Fla.--(April 12, 2010)-- in an effort to build upon their reputation for providing valuable information around the best ways females can “beFit,” thebeListᵀᴹ has added a new fitness columnist to their team, Nancy Christie. 

Nancy Christie is a professional health and wellness writer who has provided content to many well-known magazines including: Woman's Day, Natural Home, Better Homes & Gardens, Cancer Fighters Thrive and Bottom LineHer essays and stories explore personal growth and relationship issues. Nancy has also published a book, The Gifts of Change, (Beyond Words Publishing) which encourages readers to take a closer look at how they deal with the inevitability of change and ways in which they can use change to gain a new perspective, re-evaluate their goals and reconsider their options. 

Carol Tufts, CEO of thebeList, had this to say about Nancy, “We are excited to bring Nancy to thebelist. She brings a wealth of information and her expertise is directly in-line with the type of content we strive to provide our readers. As we continue to grow our resources in the fitness category, Nancy is just the player we need on thebeList team.”

The beFit – Female Fitness column will be published by thebelist on fridays and will include topics such as:• Choosing the right exercise format for your personality.• How to find the right fitness trainer for you.• Exercises that relieve tension in neck, back and arms.• Over-exercising: When to take a break, and when to keep moving.

ThebeList team believes the new beFit – Female Fitness Column will:

• Help women find the right fitness solution that best suits their lifestyle.• Demonstrate the benefits of maintaining an active lifestyle.• Change any negative thinking about exercising.• Educate readers on tips for improving their existing work-out routine.• Provide a credible resource for exercise tips that suit all women.